Mexican-American makeup artist Yadim Carranza began his career in his native San Diego, before moving to New York in 2004. His notoriety grew rapidly, and through collaborations with photographers Mert Alas & Marcus Piggott, Inez & Vinoodh, Glen Luchford and Willy Vanderperre, Yadim firmly established himself as a beauty renegade who defies expectations with his sui generis approach to makeup.