Lina Kutsovskaya

Creative Director

Over the last 20 years, Lina Kutsovskaya has been driving the industry forward with brave, emotion-driven work that blurs the line between art and advertising. Her boundless vision and deeply strategic approach have led to some of the world’s most celebrated campaigns—from the era-defining #MyCalvins to mold-breaking creative partnerships with Virgil Abloh and Louis Vuitton.

Her clients include Calvin Klein, Costa Brazil, Fenty, Louis Vuitton, True Botanicals, and Valentino.

Louis Vuitton

S/S 2021 Men's Campaign

Creative Direction

2020 "Art of Travel" Global Brand Campaign

Creative Direction

S/S 2021 Men's Runway Shows

Creative Direction & Experiential Design

Show I - Shanghai

Show II - Tokyo

Secondary Digital Creative

Secondary Digital Creative

F/W 2020 Men's Campaign

Creative Direction

Coming of Age


“COMING OF AGE” is an exhibition which first premiered in Los Angeles and has gone on to travel to Milan, Munich, Tokyo, and most recently Seoul.

The exhibition features the works of 18 emerging and established photographers across the globe including Deanna Templeton, Nobuyoshi Araki, Ari Marcopolous, Julian Klincewicz, and Sandy Kim.

In addition, each exhibition has provided visitors the opportunity to create individual fanzines comprising their favorite images from the exhibition.

The exhibition also included limited t-shirt collections, including a special collection for Dover Street Market Ginza in Tokyo.

S/S 2019 Men's Multi-Phase Campaign

Creative Direction


S/S 2020 Two-Part Campaign

Creative Direction

Part I

Part II

Pre-Fall 2019 Campaign

Creative Direction

Calvin Klein

S/S 2016 #mycalvins Campaign

Creative Direction

Calvin Klein "American Classics" S/S 2017

Creative Direction

Calvin Klein Underwear S/S 2017

Creative Direction