Aritzia Image Licensing Collaboration

Zoe Ghertner


ARITZIA'S ARTISTIC LICENSE PROGRAM

As part of Aritzia’s Artistic License program, the brand collaborated with Zoe Ghertner on an image licensing project in 2018 to bring her landscape imagery into the Aritzia brand world.

Her images were used across digital, print and retail at Aritzia’s 70 North American boutiques, including placement on the brand’s high-visibility shopping bags, gift cards, and gift packaging.

Celebrating the creative vision of today’s photographic greats, Aritzia’s Artistic License program gives experimental, self-expressive photography a place to be appreciated within a commercial retail environment. Past collaborators have included Harley Weir, Ryan McGinley, Jack Davison, and Juergen Teller.

ZOE GHERTNER'S IMAGERY

A champion of naturalism, California-based Ghertner is known for her artistic approach to fashion photography. From serene, scenic landscapes to dynamic portraits, her still-life images experiment within the depths of light and shadow. They are discerning and elegant — impeccably composed yet utterly honest, and the basis for the photographer’s collaboration with Aritzia.

EXPRESSED WITHIN THE ARITZIA BRAND WORLD