Comme des Garçons Copper Fragrance

Tyler Mitchell

The Campaign

A multifaceted, sensorial campaign conceptualised, photographed and directed by Tyler Mitchell for Comme des Garçon’s latest fragrance, ‘Copper’.

Using oxidised textures and abstract limbs, Mitchell creates a visual allegory for black celebration, a common theme running throughout his work.

I wanted to visually link the idea of copper — a material typically perceived to be cheaper than gold — to the idea of black and brown skin and richness as a way of elevating the two.

-Tyler Mitchell


This was my first time doing a campaign from conception to delivery. From the research to creative & art direction, to directing the film and shooting the photographs. I’m so honoured it could be with Comme Des Garçons.”

-Tyler Mitchell

Campaign Film

Secondary Images

In addition to the hero campaign image, Tyler also delivered secondary images.

Behind The Scenes

The Launch

The campaign was celebrated with a private dinner and exhibition held at the brand’s flagship store in Paris. It has since received significant press from publications including i-D, Vice and Dazed Magazine.