Mario Sorrenti

Case Study


A PROLIFIC IMAGE-MAKER LEADING THE STYLE ZEITGEIST

With over two decades leading the fashion industry through his authoritative photographic style, Mario Sorrenti is one the greatest image-makers of the 20th and 21st centuries. Born in Naples, Italy to a family of creatives, Sorrenti has lived in New York since he was 10 years old and brings a global perspective to his editorial and commercial work. Extending his reach to the digital sphere, Sorrenti actively engages his 490K+ Instagram followers to share his latest personal, editorial, and commercial projects.

A PHOTOGRAPHIC STYLE ROOTED IN HIS FINE ART PRACTICE

Acclaimed fine art practice highlights his ever expanding visual language with frequent institutional exhibitions at museums including The Getty, The New York Public Library, The National Portrait Gallery, and The V&A as well as collaborations with leading contemporary artists such as John Baldessari, Richard Tuttle, and Richard Prince

PORTER SUMMER 2018 ISSUE IN PARTNERSHIP WITH PARLEY

Lending his voice to support important causes impacting the global community, Sorrenti highlighted the damaging effects of plastics on our oceans through a sweeping 63-page fashion portfolio guest edited by model Anja Rubik in partnership with environmental advocacy group Parley for the Summer 2018 Escape issue of Porter.

KATE X MARIO SORRENTI

Sorrenti’s private diary of Kate Moss inspired an entire generation, leading to the ground-breaking Calvin Klein Obsession campaign in 1993 and cementing Sorrenti’s relationship with the brand for years to come.

A new book by Phaidon (fall 2018) explores this incredible body of work with 50 never-before-seen photographs to remind the world why Sorrenti and Moss have left such an indelible mark on contemporary fashion and culture.

JIL SANDER & DOCUMENT JOURNAL COLLABORATION

To raise the profile of Jil Sander among new consumers, Sorrenti creative directed an unprecedented commercial project in collaboration with Document Journal’s to bring Jil Sander’s brand messaging to life across all consumer touch-points from immersive media experiences to a capsule collection.