DSQUARED2 x MERT ALAS & MARCUS PIGGOTT 1994


Mert Alas & Marcus Piggott 1994

1994 was the year Mert Alas & Marcus Piggott began their creative collaboration. This moment in time was also the inspiration behind their dynamic and evolving brand. A time when music, art, and fashion liberated themselves from convention and fashion’s legendary duo began to harness the unbridled creativity fueled by a borderless, everything-is-possible intuition.

DSQUARED2

A collection of over 30 men’s and women’s pieces, where the merging of art form and brand story take the consumer on a richer experience. The brand story is delivered to consumers with a content strategy that reflects today’s omnichannel and multi-touchpoint media landscape.

Launch Strategy

Reinforcing their creative vision through unique content threads and assets that capture attention and extend the relationship beyond a single point of interaction. Reaching Millions of consumers worldwide across a tiered communications strategy.

– Social-first launch
– Celebrity product placement
– Digital media coverage
– High-touch print editorial
– Immersive commerce

SUSTAINED ACROSS HIGH-TOUCH PRINT EDITORIAL PHOTOGRAPHED BY MERT & MARCUS REACHING 4.65M+ READERS

Re-Edition / 200K READERS

W Magazine / 1.1M READERS

Vogue Italia / 780K READERS

British Vogue / 925K READERS

Immersive Commerce Experiences

Leading with shoppable social media and driving sales on DSquared2 digital as well as creating experiential retail at DSquared2 boutiques and key department stories worldwide like 10 Corso Como.