Imruh Asha is a Paris-based stylist, creative consultant, and fashion director whose distinct mode of storytelling asks the viewer to look beyond fashion. With a point-of-view that draws from his Dutch-Caribbean roots as well as the signatures of contemporary art, Asha has refined a prismatic approach to image making that is both concept-driven and deeply intuitive.
Constantly working at the boundaries of the expected, Asha’s reputation for innovation led to his 2022 appointment as Fashion Director of Dazed & Confused, where he has been a member of the team since 2021. There, he has pushed fashion imagery to thrilling new places, from breaking three official Guinness world records, to shooting with a six-year-old photographer in a Himalayan village. Also in 2021, Asha debuted his first exhibition with Future Shock, a sculpture show in conjunction with the Ere Foundation in Dover Street Market’s 3537 space. From such personal projects, to seasonal shows and campaigns, Asha’s quiet and bold moments alike share a certain spirit in common: that of the power of collaboration across artistic disciplines. “It’s about challenging what’s conventionally expected”, he says of bringing artists he admires into fashion contexts. “I’m really inspired by those great artists that have always made, and continue to make, beautiful work.”
Showcasing his taste for working with rising talents as well as more established names, Asha’s collaborators have included Carlijn Jacobs, Viviane Sassen, Paul Kooiker, Paolo Roversi, Rafael Pavarotti, Osma Harvilahti, Oliver Hadlee Pearch, Gabriel Moses, Jacobs+Talbourdet-Napoleone, Harley Weir, Martin Parr, Dan Tobin Smith, and Mark Kean. His work has appeared in magazines including Dazed, American Vogue, Vogue Italia, M Le Monde, Self Service, AnOther, and W, and his clients have included Hermès, Louis Vuitton, Gucci, Dior, Off-White, Botter, Jacquemus, Pucci, Moschino, Moncler, Kiko Kostadinov, and Calvin Klein, among others.
