About the Artist
Ferdinando Verderi is the Creative Director of Vogue Italia.
Over the past few years, Ferdinando has been pioneering a new type of creativity for the fashion and luxury industry. His unique, concept driven process has shaped in-depth strategic and creative partnerships with Prada, Versace, adidas Originals, each time tasked with complete re-positioning of the brand’s voice and image. Ferdinando’s work has been awarded some of the highest honors in the industry, including the Grand Prix at the Cannes International Festival of Creativity, as well as D&AD and Grand Clio Awards, where he has been the most awarded creative in the fashion and beauty prestige category in the past two seasons of the competition. Most recently, he has been experimenting in the publishing world by re-thinking the iconic Vogue Italia publication closer to its original DNA of industry challenger, creating already in the first 6 months of 2020 a few unprecedented cases in Vogue’s history, including the first ever completely illustrated issue, involving no photographic production as an ecological statement, as well as the first ever completely blank cover as a symbol of silence during the height of the pandemic in Italy, and most recently, covers drawn by children of 2 to 9 years old to challenge the industry on what it’s arguably the most important generation for its future.