About the Artist
Ferdinando Verderi is an Italian Creative Director based in NY.
In the past few years, Ferdinando has been pioneering a new type of creativity for the fashion and luxury industry. His integrated ideas-led approach has already led to in-depth strategic and creative partnerships with brands including Versace, adidas Originals and Alexander Wang. His work with adidas Originals created with his team at Johannes Leonardo over the past 3 years has coincided with unprecedented company growth in both scale and relevance and is some of the most awarded work in the industry. He has been awarded some of the highest honors at the Cannes International Festival of Creativity, as well as D&AD and Clio Awards, where he has been the most awarded creative in the fashion and beauty prestige category for the past two seasons. Over the past two seasons, Ferdinando has been working closely with Donatella Versace on Versace’s repositioning, marking the beginning of a new chapter for the house. As part of this vision, Ferdinando has conceived the latest two campaigns photographed by Steven Meisel. Together they created more than 40 different handmade logos and directed a series of videos that have brought a new voice to the brand, earning global conversation online.