Over the years, Luchford has gained widespread attention and admiration for his influential work behind the iconic campaigns of the Italian fashion house under the creative direction of Alessandro Michele.
Photographer & Director
British Photographer Glen Luchford is a world-famous fashion and portrait photographer. For the last thirty years, he has worked with most of fashion’s leading magazines including British Vogue, French Vogue, Vanity Fair, and many more. His work first caught the public eye in the late 1990s, with his avant-garde fashion campaigns for Prada, which won him the prestigious Best Campaign Award from the British Design and Art Direction Organization. Luchford has successfully exemplified a visual language that had never before been seen in the fashion or fine art arenas, launching the photographer as one of his generation’s most imaginative talents.
He has shot campaigns for advertising clients such as Gucci, Lanvin, Yves Saint Laurent, Miu Miu, Chloé, Prada and Calvin Klein.
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Designed by Ezra Petronio and published by IDEA, Luchford’s latest book features the era-defining images from the ’90s campaigns he collaborated on with Miuccia Prada.
The 116-page hardback includes an exclusive interview by Lou Stoppard on Luchford’s influence on the fashion world.
When asked why he decided to publish the images as a book, Luchford said: “One of the reasons is that almost every day someone has tagged me in one of these pictures on Instagram. I realised that they were being circulated the whole time. Why? I’m honestly not sure. There’s something about them that people want to go back, revisit and keep looking at — through the lighting there’s a seductive quality, an atmosphere there. It was a winning combination where all the elements came together: right clothes, right model, right concept.”
Launched in Spring of 2020, this virtual exhibition includes some of Luchford’s most recognized images as well as personal work not widely shown to the public.
As you would in any museum or gallery, you can view this exhibition at your own pace to see, discover, and experience Glen Luchford’s photography in an entirely novel way through the simplicity of an internet browser or mobile phone.
These are a selection of images included in the exhibition.
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Collaborating with Calvin Klein on multiple campaigns, Luchford has offered his slice-of-life photographic style and music-driven film direction to capture the brand’s youthful DNA.