Augmented Reality in Retail
SELF SERVICE ISSUE 47
SHOP THE LOOK
An industry-leading augmented reality commerce experience spearheaded by creative director and Self Service founder Ezra Petronio. Pushing the boundaries of storytelling through the use of cutting-edge technology, this project brought the print magazine to life with models talking and walking out of the pages.
ZARA SPRING 2019 GLOBAL CAMPAIGN
Superimposing state-of-the-art technology on the retail environment
To support the launch of the Zara Studio collection, Petronio designed a custom Zara app utilizing AR technology that showed virtual renderings of real models within the Zara retail environment. Combining innovation, inspiration and additive technology, Petronio’s collaboration with Zara reimagined the conventional in-store shopping experience by sourcing inspiration from his earlier Self Service AR editorial.