DSQUARED2 x Mert & Marcus 1994
Mert & Marcus 1994
The year Mert Alas & Marcus Piggott began their creative collaboration: 1994—a moment in time when music, art and fashion liberated themselves from convention. Now serving as the inspiration behind their dynamic and evolving brand, 1994 is the year that fashion’s legendary duo began to harness their unbridled creativity fueled by a borderless, everything-is-possible intuition.
Launch Strategy
Unique content threads and communication phases captured attention beyond a single point of interaction. The marketing campaign reached millions of consumers worldwide across its tiered roll-out.
– Social-first launch
– Celebrity product placement
– Digital media coverage
– High-touch print editorial
– Immersive commerce
THE COLLECTION WAS AMPLIFIED IN HIGH-TOUCH PRINT EDITORIAL PHOTOGRAPHED BY MERT & MARCUS, REACHING 4.65M+ READERS
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