Chanel x i-D The Fifth Sense
THE FIFTH SENSE
As part of CHANEL’s first-ever branded content campaign, Harley Weir was commissioned by i-D alongside 4 other leading creatives to develop a 360º activation celebrating artistic young women around the world.
Inspired by the complex characteristics and undertones of CHANEL No. 5 fragrance, Weir captured five women at different stages in their young lives across five cities in five countries—from activists and writers to athletes, filmmakers, and photographers.
We meet photographer Momo in Tokyo on the day of her wedding, later encountering the city and its inhabitants amongst Shinjuku’s quiet gay scene – some of whom are former subjects from her photobooks – as she looks ahead in her continued quest to better understand the skin we live in.
Manthe’s is a story of constant movement. As a dancer and as a young woman in South Africa driven with ambition and ideas, she works closely with her siblings to create performances that will honour the memory of their parents and inspire the children of their neighbourhood to keep going forward.