Chanel x i-D The Fifth Sense
LEADING THE INDUSTRY WITH INNOVATIVE CONTENT PARTNERSHIPS
As part of CHANEL’s first-ever branded content campaign, Harley Weir was commissioned to develop a 360º activation for i-D to celebrate and highlight artistic young women around the world, inspired by the complex characteristics and undertones of CHANEL No. 5 fragrance.
Branded Content Partnership Elements
Capturing five creative women at different stages in their young lives across five different cities in five countries—from activists and writers to athletes, filmmakers, and photographers.
– Series of 5x films
– Still and social assets
– Special edition print editorial
– Amplified on shared, earned, and owned channels
We meet photographer Momo in Tokyo on the day of her wedding, later encountering the city and its inhabitants amongst Shinjuku’s quiet gay scene – some of whom are former subjects from her photobooks – as she looks ahead in her continued quest to better understand the skin we live in.
Manthe’s is a story of constant movement. As a dancer and as a young woman in South Africa driven with ambition and ideas, she works closely with her siblings to create performances that will honour the memory of their parents and inspire the children of their neighbourhood to keep going forward.