Lancôme x Mert & Marcus

2020 CAPSULE COLLECTION

A first-of-its-kind makeup collaboration—spanning product formulation, creative development, and 360º marketing roll-out—spearheaded by the iconic photographer duo.

Both Mert & Marcus were extensively involved with the design process throughout the project, offering their creativity and expertise on beauty to create a unique collection comprising of: Eyes Cold as Ice Kit, Transforming Liquid Eyeshadow, Flaming Lips Lip Kit, After Dark Eyeshadow Palette, Teint Idole Ultra Duo Stick, and L’Absolu Rouge.

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PRODUCT FORMULATION & PACKAGING DESIGN

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EDITORIAL PARTNERSHIPS

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Vogue Italia

A unique editorial and social campaign with Vogue Italia, featuring 8 global beauty influencers with a combined reach of 38M+ users – Yovanna Ventura, Mariale Marrero, Mari Maria, Ugly Worldwide, Nikki Thot, Karen Yeung, Qiu Qiu and Camila Coelho.

Beauty Papers

An editorial exclusive with a leading beauty magazine, maximising industry credibility.

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PRESS

The collaboration was covered by influential publishers worldwide, reaching 9.1M + potential readers. These included: British Vogue, Vogue Italia, Vogue Paris, WWD, Harper’s Bazaar, Beauty Papers, Paper Magazine and V Magazine, among others.

 

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