Marina was the youngest recipient of the ARTivismo award at the 2022 ELLE Eco Awards in Madrid for raising environmental awareness through the power of art.
Marina Testino Overview
Creator, Connector & Strategist
After graduating from Parsons in Fashion Marketing in 2017, Marina established her career as a Creator, Connector and Strategist in the niche space of sustainable fashion and conscious consumerism.
Marina is uniquely tapped into the new generation of consumers who are holding brands to higher social and environmental standards. Her activations and connections help fashion brands, tech investors and consumers alike move towards a much needed reset for the fashion industry.
Marina has worked with brands such as Stella McCartney, Gucci, Fekkai; Organizations like Green Peace, United Nations, Ellen MacArthur Foundation, and technology companies like Pentatonic, Oritain, and Pyratex.
Sustainable Digital Activations
With #OneDressToImpress, Marina exercised her choice not to choose a different outfit every day. In fact, she wore the same red suit every day for two months, challenging early “Influencer” notions and general consumption trends, especially in fast fashion, that a new outfit was needed every day or for every event. This empowering activation literally embodied one of the key tenets of circular fashion: keeping clothing in use as long as possible and rejecting the idea of “disposable” fashion.
During Paris Fashion week, Marina wore only yellow and only sourced her clothes from the Four S’s of Sustainable Fashion: Simplify, Second Hand, Sustainably Sourced, Shared. The activation ended with an event where 200 guests attended wearing only yellow clothing sourced from the Four S’s of Sustainable Fashion. A call to action for sustainable fashion is not a straightforward ask. There are many layers to the problem and likewise many layers to the solution. With #YellowLikeALemon Marina created a simple, memorable series of actions anyone can take to help “make fashion circular”.
Creative Direction & Production
#WeSeaThrough was an awareness initiative about the invisible yet incredibly harmful tiny bits of plastic which result from any kind of plastic consumption, including from fashion and beauty. During the month of August, Marina presented the NAKED TRUTH (quite literally! she wore no clothes for the whole month of posting) about the dangers of microplastics, especially focusing on the fact of their inevitable path to the sea. She invited her community to “dare to go bare” in the name of raising awareness around this important issue.
Images by Danilo.
Vogue Mexico: Useful Waste
One of Marina’s most recent initiatives is entitled Useful Waste: “People are under the illusion that garbage magically disappears; what they don’t see is the accumulation of harmful waste that ends up underground, in the oceans or in landfills. So I decided to pose for a photo shoot in two recycling centers in Peru (Provesur and San Miguel Industrias), my home country. The clothes I wear are from local sustainable brands: Balkanica, Sophia Lerner, Annaiss Yukra, Mozh Mozh, Macalo, Cornelio Borda, Celanea, Susan Wagner, Nuna Swimwear, Ayniand Escvdo. The goal is to show that the waste that surrounds me can be transformed into something beautiful and useful, like clothes and accessories. The circular economy can, therefore, work and open us up to options that are recycled and reused. It’s the old that becomes new.”
– Marina Testino