The Ellen MacArthur Foundation
#WEARNEXT NYC MAKE FASHION CIRCULAR CAMPAIGN
In the spring of 2019, Art Partner provided comprehensive communications strategy to The Ellen MacArthur Foundation in advance of and during its #wearnext campaign, which promoted the benefits of establishing a circular fashion economy among New York City’s 8 million residents.
Art Partner advised on the development of the foundation’s communications roll-out and introduction to the New York market. Art Partner’s remit included launch strategy, eco-system expansion and relationship building, press and social media strategy, as well as content creation and campaign development.
More than 1,100 drop-off locations collected clothing from March through June.