Imruh Asha


Imruh Asha is a Paris-based stylist, creative consultant, and fashion director whose distinct mode of storytelling asks the viewer to look beyond fashion. With a point-of-view that draws from his Dutch-Caribbean roots as well as the signatures of contemporary art, Asha has refined a prismatic approach to image making that is both concept-driven and deeply intuitive.

Constantly working at the boundaries of the expected, Asha’s reputation for innovation led to his 2022 appointment as Fashion Director of Dazed & Confused, where he has been a member of the team since 2021. There, he has pushed fashion imagery to thrilling new places, from breaking three official Guinness world records, to shooting with a six-year-old photographer in a Himalayan village. Also in 2021, Asha debuted his first exhibition with Future Shock, a sculpture show in conjunction with the Ere Foundation in Dover Street Market’s 3537 space. From such personal projects, to seasonal shows and campaigns, Asha’s quiet and bold moments alike share a certain spirit in common: that of the power of collaboration across artistic disciplines. “It’s about challenging what’s conventionally expected”, he says of bringing artists he admires into fashion contexts. “I’m really inspired by those great artists that have always made, and continue to make, beautiful work.”

Showcasing his taste for working with rising talents as well as more established names, Asha’s collaborators have included Carlijn Jacobs, Viviane Sassen, Paul Kooiker, Paolo Roversi, Rafael Pavarotti, Osma Harvilahti, Oliver Hadlee Pearch, Gabriel Moses, Jacobs+Talbourdet-Napoleone, Harley Weir, Martin Parr, Dan Tobin Smith, and Mark Kean. His work has appeared in magazines including Dazed, American Vogue, Vogue Italia, M Le Monde, Self Service, AnOther, and W, and his clients have included Hermès, Louis Vuitton, Gucci, Dior, Off-White, Botter, Jacquemus, Pucci, Moschino, Moncler, Kiko Kostadinov, and Calvin Klein, among others.

Recent Editorial

T Magazine

Fashion for a moment in the sun

Dazed Magazine

Mona Tougaard

Vogue Italia

Gioco Di Squadra

Dazed Magazine

Head over Heels

M Le Monde

Party De Campagne

Vogue Italia


Dazed Magazine

National Anthems

M Le Monde

Cabinet des Préciosités

Dazed Magazine

Weather The Storm

AnOther Magazine

The Ambassadors

Recent Covers

Recent Runway

Recent Advertising

Gucci Eternité de Beauté 2023

Gucci x Oura 2022

Louis Vuitton Men's Leather Goods FW22

Special Projects


New York, 2022

Through ‘Stretched,’ Asha presents five sculptures, commenting on one hand the idea of feeling ‘othered’ depicted by the physical manifestation of a person stuck behind a wall, and on the other the movement and the beauty of our access to colour.

All five sculptures were crafted in partnership with Le Chemin Des Maquettes, a revered Parisian atelier. They are accompanied by a photo series of Asha’s ‘Paper Monsters’ (photographed by Osma Harvilahti) created by imposing robust paper forms onto fashion models making a satirical comment on the overthought nature of creating a fashion image.

'Future Shock'

Paris, 2021

Imruh collaborated with ERE Foundation and Farago Projects to strike a conversation amongst people from the industry, using creativity to show that a joint effort can lead the way for change. All sculptures in this installation are made from disposed clothing, curated and newly designed by Asha and his team. Brazilian designer, Marco Ribiero was also invited to create a sculpture, completing the collection.