Holli Smith


Holli Smith is a Brooklyn-based hair stylist who began her career cutting hair in her native San Francisco. In 2000, she moved to New York in search of a way to use her talents beyond the Salon. After two years, Smith’s drive and determination caught the attention of Guido Palau, who quickly made her a member of his team.

Smith’s dynamic and diverse approach is heavily influenced by the rave/dance culture of the early 2000’s, as well as her personal connection to the LGBTQ and Weirdo community. Her youthful, yet beautifully sophisticated aesthetic can be seen on the runways and advertising campaigns of brands such as Balenciaga, Acne, Opening Ceremony, Kenzo, Calvin Klein, Lanvin and Proenza Schouler, among others. Smith frequently collaborates with renowned photographers including Collier Schorr, Harley Weir, Ethan James Green, and Willy Vanderperre.

Recent Runway

Balenciaga 50th Couture Collection

Kenzo FW21

Recent Advertising

Marc Jacobs Spring 2024

Calvin Klein Underwear Spring 2024

Recent Covers

Editorial Highlights

Self Service 52

Don't Cry Over Broken Bronzer

Vogue Italia

Le Rouge et Le Noir

The Gentlewoman

The 19 Faces of Raquel

Mastermind Magazine

Freja's Body Double

M Le Monde

New York Boys